RMRobert McGuireflexema.com

Robert McGuire · Salem, Oregon

Version 3.0is compiling

I'm Robert. Fifteen years building websites and the systems behind them, AWS certified, and now teaching myself AI engineering from the ground up. I'm documenting every step, mistakes included.

See the journey Get in touch

  1. v1.0 · 2008

    Blog Movers

  2. v2.0 · 2019

    Third River Marketing

  3. branch · 2022

    Union Gospel Mission

  4. v3.0 · 2026

    AI engineering

About

Fifteen years of shipping. Four years of listening. Now, a new stack.

I've spent 15+ years building for the web. Eleven of those running Blog Movers, my own shop, where I migrated client sites to WordPress, built the CMS and CTA-tracking tools behind them, and ran the whole operation solo: design, development, hosting, reporting.

After that I moved into web development at Third River Marketing, building custom sites and the lead-generation systems behind them: SEO, CRM, appointment booking, the works. Somewhere in there I earned a few AWS Associate certifications.

In 2022 I stepped away from web work to counsel men at Union Gospel Mission of Salem, running structured one-on-one coaching and case documentation for people rebuilding their lives after addiction.

Now I'm back, and I'm teaching myself AI engineering from the ground up: Python, LLM fundamentals, prompt engineering, and everything in between.

What carries over

From Blog Movers

End-to-end ownership

Eleven years as a one-person shop. Design, development, hosting and client reporting all had my name on them.

From Third River

Systems, not just pages

Sites that captured leads and booked appointments: CRM, payments, text-to-call, forms and local SEO wired together.

From Union Gospel Mission

Documentation discipline

Case notes a whole counseling team relied on, with zero handoff errors. Tracking progress against a plan, every week.

From Union Gospel Mission

Steady over the long run

Staying with people for months, not days. De-escalating hard conversations and keeping things moving.

Shipped with

  • Front-end development
  • ADA compliance
  • WordPress
  • Bootstrap
  • HubSpot migrations
  • Local SEO
  • CRM integration
  • AWS (Associate certified)

Learning now

  • Python
  • LLM fundamentals
  • Prompt engineering
  • AI engineering

The honest version

I'm not claiming to be an AI engineer. I'm documenting the process of becoming one, publicly, mistakes included.

Career journey

The commit log

Newest first. Two releases on the web, a four-year branch in service, and a merge back into building. Each one feeds the next.

  1. HEAD → v3.0Salem, OR

    AI engineering, self-directed

    • Learning in public2026 – now

    Back to building. Teaching myself AI engineering from the ground up and logging the whole process in the open, mistakes included.

    • Python
    • LLM fundamentals
    • Prompt engineering
  2. serviceSalem, OR

    Union Gospel Mission of Salem

    • Biblical CounselorMar 2023 – Aug 2026
    • Guest Services AssistantOct 2022 – Mar 2023

    Stepped away from web work to counsel men rebuilding their lives after addiction. Four years that taught me to track progress against a plan, document consistently, and stay steady with people.

    • Ran structured 1:1 coaching sessions and built individualized recovery plans for a diverse caseload.
    • Kept detailed case documentation across a multi-counselor team, with zero handoff errors.
    • Handled high-stress conversations with de-escalation and active listening, resolving crises faster.
  3. v2.0Salem, OR

    Third River Marketing

    • Web DeveloperSep 2019 – Sep 2021

    Custom websites, backend development and SEO for a digital marketing agency, built to turn visitors into customers.

    • Built complete lead-capture systems: on-page local SEO, copywriting, content management, CRM, text-to-call, site text widgets, payments, appointment calendars, forms and surveys.
    • Delivered mobile-friendly sites that were easy to navigate and kept customer satisfaction high.
    • Custom sites
    • Backend
    • Local SEO
    • CRM
    • Payments
    • Scheduling
  4. v1.0Salem, OR

    Blog Movers

    • Owner2008 – 2019

    My own shop for eleven years. Migrated HubSpot customers to WordPress and built the tools that kept their sites performing.

    • Moved sites and data to WordPress using modern design techniques and tooling.
    • Added a backend CMS and a full CTA-monitoring application to client sites.
    • Gathered and analyzed marketing performance data, and turned it into clear feedback for clients.
    • Kept client sites secure, handled feature requests and delivered on time.
    • WordPress
    • HubSpot
    • CMS
    • CTA tracking
    • Analytics
    • Hosting
  5. init

    Yakima Valley College

    • Coursework in NursingEducation

    Where the care-for-people thread started.

Portfolio

Work in the open

Projects, case studies and AI builds are published here as they ship. Some of these are still on the workbench.

Contact

Let's talk.

Hiring, collaborating, or rebuilding a technical career of your own? I'd like to hear from you.

Connect on LinkedIn